Blog
Practical writing on AI engineering, e-commerce architecture, and the craft of building software that lasts.
Retrieval-augmented generation is powerful but fragile at scale. Here's what we learned shipping three production RAG systems in 2024 — chunking strategies, reranking, and eval frameworks that actually work.
A behind-the-scenes look at rebuilding OnePrint's storefront as a headless Next.js app — what we changed, what we learned, and why most Shopify themes are performance dead ends.
Supporting Arabic (RTL) alongside English on the same codebase is trickier than it looks. We document the exact patterns — i18n routing, CSS logical properties, and Sanity locale fields — that made EuroGulf's site work.
AI is not a feature. It's an architectural choice with real tradeoffs. Here's the framework we use to decide whether a client's problem actually benefits from LLMs — and when a simple algorithm is the better call.
More posts coming soon. Follow us on X / Twitter for updates.